I'm more and more keen on Sarah Palin. [...] Palin is tackling the establishment in Alaska, including the oil and gas industry (much to the chagrin of some of my relatives!). She's attractive (former Ms. Alaska). She could get some real profile out of this polar bear lawsuit. She reinforces McCain's outsider-reformer-Western credentials. And, for the moderate soccer mom types who were all jazzed about Hillary being the first woman president, she might win a few suburbanite female swing-voters for the same reason. Obama is going to have to pick a boring white guy precisely because he's not one. McCain doesn't need to pick a boring white guy because he's got that locked up already.Part of the reason I feel that it is so important that McCain chooses someone like Gov. Palin or Gov. Bobby Jindal are the multiple polls showing generic Republicans losing to generic Democrats. In the mind of the public, "generic Republican" means a white, probably Southern, older man. Like it or not, McCain needs to choose someone who's not a white man as the veep. And, preferably, it will be someone like Palin who is a true conservative.
Jonah Goldberg touts Palin for Veep
Writing over at NRO's The Corner, Goldberg says (emphasis mine):