don't fear the obamessiah

RedState.com has a ten reasons why republican's shouldn't be so fearful of an obama candidacy in november. and even if obama does win:

If Obama is elected, his presidency may ultimately resemble Jimmy Carter’s: a candidate who convinced voters that he was nice and good, and then discovered that these good intentions just weren’t enough to actually run the country for four years.

The basic rule of branding still holds here: once you get the candidate out of the box, regardless of how good the branding is, it still has to work.